Shiro

Food Network Kitchen

A visual language with personality.

Role

Illustrator

Scope

Iconography System · Illustration · Brand Expression

Team

Direct to Consumer, Food Network, Warner Bros. Discovery (previously Discovery, Inc.)

Icons & Illustrations

I created the visual language for Food Network Kitchen, making custom icons and illustrations that brought the brand to life throughout the product. The system combined functional clarity with playful, food-inspired details to make the experience feel approachable, useful, and unmistakably Food Network.

ExploreClassesRecipesShowsProfile
Save
List
Plan
Breakfast
Lunch
Dinner
Snack
Soy allergen icon
Soy
Eggs allergen icon
Eggs
Dairy allergen icon
Dairy
Wheat allergen icon
Wheat
Mustard allergen icon
Mustard
Gluten allergen icon
Gluten
Celery allergen icon
Celery
Shellfish allergen icon
Shellfish
Peanuts allergen icon
Peanuts
Breads category icon
Healthy category icon
Game Day category icon
Wedding category icon
Shrimp category icon
Fall category icon
Fish category icon
Entertaining category icon
Back to School category icon
Pies category icon
Tacos category icon
Quick and Easy category icon
Lobster category icon
Baking category icon
Lunar New Year category icon
Soups & Stews category icon
Labor Day category icon
Eggs category icon
Comfort Food category icon
Decorating category icon
Vegan category icon
Cookies - Holiday category icon
Slow Cooker category icon
Pasta category icon
Easter category icon
Grilling category icon
Stuffing category icon
Summer Treats category icon
Leftovers category icon
Pork Chops category icon
Appetizers category icon
Side Dish category icon
Sweet tarts illustration
Popsicle illustration
Cherry illustration
Pretzel illustration
Chocolate milk illustration
Diamond illustration
Star illustration
Magic wand illustration
Piping bag illustration
Butter illustration
Sprinkles illustration
Rolling pin illustration
Flour illustration
Whisk illustration
Timer illustration
Bow illustration
Paper plane illustration
Dino illustration
Avocado illustration
Bacon illustration
Ice cream illustration
Lollipop illustration
Pancakes illustration
Milk illustration

Explore more work

Food Network0 to 1 Product Launch

Food Network Kitchen, from inspiration to cooking

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Brand systems at scale

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Shopping list & meal planning

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Supporting the streaming audience

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9:14
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A clearer path to vein care

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Reach redefined

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Enabling ad creation