The Opportunity
NBCUniversal Upfronts
NBCUniversal’s first unified Upfront brought its broadcast and cable brands onto one stage. The opportunity was to develop a visual language flexible enough to represent each network’s distinct identity while creating a cohesive experience across the broader NBCUniversal portfolio.
The campaign brings distinct shows and personalities together through a consistent graphic treatment. A white frame, bold headlines, and prominent photography connect the artwork while giving each portrait its own character.
Goals
Build on momentum
Position NBCU as a future-forward industry leader.
Create a scalable campaign
Extend messaging across events, sales, clients, and internal communications.
Lead with value
Shift from brand identity to NBCU’s core value proposition.
