Medical treatments can be scary but it doesn't have to be.
In collaboration with
Role
Lead Visual and Product Designer
Scope
Branding • Visual Identity • Product Design
Timeline
8 weeks
The Opportunity
A modern medical [re]brand
Metro Vein Centers needed an approachable digital experience, from understanding symptoms to finding a specialist and booking a consultation. The design brings the patient journey into one website: an introduction to the practice, information about vein health, doctor profiles, and a clear route to consultation booking. Desktop and mobile layouts share the same visual language while adapting the content to each screen.
Establish a premium brand
Refresh digital and physical presence
Optimize for mobile
A majority of patients visit the website on their phones
Make booking obvious and easy
Booking a consultation is the main goal
Branding
The wordmark moves between horizontal and stacked layouts, with a compact monogram and variations for color and photography. A new color palette that is bold yet calming.
New Vein
Vitamin D
Grapefruit Scrub
Sky
Metro White
True Black
Warmth, with a clear next step.
The design brings the patient journey into one website: an introduction to the practice, information about vein health, doctor profiles, and a clear route to consultation booking. Desktop and mobile layouts share the same visual language while adapting the content to each screen.
Before & After
Establish trust
The design brings the patient journey into one website: an introduction to the practice, information about vein health, doctor profiles, and a clear route to consultation booking. Desktop and mobile layouts share the same visual language while adapting the content to each screen.
9:14
Booking
The consultation page keeps its main task prominent with a short contact form and a coral booking button. On mobile, the same information becomes a single-column flow, giving each field enough room.
Put a face to the expertise.
The doctor directory brings portraits, specialties, and locations together in a repeatable card layout. Individual profiles provide a closer introduction, with credentials and biographical information presented alongside the clinician’s photograph.
Learn MoreLearn More
Make room for patient education.
Editorial pages use clear titles, photography, author information, and generous reading space. The vein-health quiz takes a different approach: focused questions, illustrated choices, and a visible step indicator organize the experience into smaller decisions.
← Back
Vein Health Quiz
No two legs are the same, not even yours.
Let’s get to know you (and your legs!) a little better, so we can determine the best next steps for you.
Let’s Get Started
Hi there! What’s your name?
My first name is…
Continue
Welcome to Metro Vein Centers, Sarah.
Congrats on taking the first step toward healthy legs!
Continue
Let’s get personal.
Which of the following symptoms are you experiencing? Choose all that apply.
Varicose Veins
Spider Veins
Cramping Legs
Restless Legs
Ulcers
Tingling or Itching Legs
Aching Legs
Thickened or Discolored Skin
Pain when Standing
Leg Swelling
ContinueNone of the Above
Now let’s get specific.
Please share your level of discomfort with each of your symptoms.
Varicose Veins
MildModerateSevere
Aching Legs
MildModerateSevere
Leg Swelling
MildModerateSevere
Continue
Did you know?
While no two legs are the same, you’re not alone. 4 out of 5 adults develop varicose or spider veins.
Luckily, treatment is easy and covered by most insurance.
Continue
Almost done!
What’s most important to you today? Choose up to three.
I want to:
Feel better physically
Feel confident about how my legs look
Rule out serious health issues
Be proactive about my vein health
Learn more about vein health
Continue
Real Patient Stories
“Now that I’ve had vein treatment, I had so much energy walking that I couldn’t wait for my next treatment. The legs look great and I feel so much better. I’m my own happy self again!”
— Elizabeth, New Jersey
Continue
Where can we reach you?
We’ll send you your results so you can revisit them anytime.
My email address is…
Stay up-to-date with the latest treatments, tips, and more with our email newsletter
See My Results
Calculating your results...
Your Results
Sarah, it sounds like you may be experiencing mild vein disease.
It’s best to get evaluated by a vein specialist to know for sure, but you might be able to address your symptoms with some lifestyle changes.
After all, vein disease is a progressive disease, one where symptoms worsen over time. If left untreated, you might develop more serious issues down the road.
Questions? We’re here to help. Call 888-660-3494 today to schedule an evaluation with one of our board-certified, nationally recognized vein doctors.
Book Your Free Evaluation
Social
Extending the visual identity across patient education and vein health tips.
Social
Extending the visual identity across patient education and vein health tips.