Food Network Kitchen App

Launching the
Food Network Kitchen App

0 to 1 Product Launch | 2019 • Food Network

The Food Network Kitchen App, an entertaining, educational, immersive food experience.

All your cooking needs, in one place. 

The Food Network Kitchen app is a one-of-a-kind direct-to-consumer product that brings thousands of recipes, classic Food Network shows, live, and on-demand cooking classes to users. In 2019, the Food Network App was launched – I was on a four person design team that concepted, pitched, and brought this 0 to 1 expereince to life. My responsibilities ranged from building full scale features end to end, ideating new user journies, creating custom iconography and video players while working closely product, engineering and executive leadership teams. Since its launch, the Food Network app has been steadily evolving.
Product Design – UX/UI Design

The app launched with a live class feature. Users were able to tune in and cook alongside legacy FoodNetwork chefs like Giada and Guy! The feature also included real-time Q&A from culinary experts and emoji reactions.