Reach redefined – an elevated, one of a kind upfront campaign.

NBCUniversal's content reaches over 90% of adults in the US.

The NBCUniversal upfront was an epic undertaking with months of work (upfront – a b2b event where television networks preview their fall line up for advertisers, the press, and potential partners). Reach Redefined included web & print ads, TV spots, and even a Rockefeller subway station takeover. The 360 campaign ended with a star-studded event at the Javits Center in NYC with a 13 screen immersive video projection showcasing network sizzle reels and in-person proformances by Jimmy Fallon, Alica Keys, Maria Carey & many more!

The photography was shot by Peggy Sirota and designed by an in-house NBCUniversal design team, I had the pleasure of being on. It was launched in March of 2016 and my responsibilities included creating various key art assets, selecting photos and light photo retouching. I was the lead designer for web assets on the NBCUniversal partnership website and the Cannes Lion event space in France. 

Graphic Design  – Production Design

Key Art Creation . Digital & Print Campaign

Event Space

NBCUniversal Cannes Lions event space reflected the reach redefined campaign with natural airy woods and soft fabrics. I created specs outlining the color palette, furniture inspiration, and wall art placement. I also designed all of the graphics for the event space.