NBCUniversal

Reach Redefined

Reach redefined – an elevated, one of a kind upfront campaign.

NBCUniversal's content reaches over 90% of adults in the US.

The NBCUniversal upfront was an epic undertaking with months of work (upfront – a b2b event where television networks preview their fall line up for advertisers, the press, and potential partners). Reach Redefined included web & print ads, TV spots, and even a Rockefeller subway station takeover. The 360 campaign ended with a star-studded event at the Javits Center in NYC with a 13 screen immersive video projection showcasing network sizzle reels and in-person proformances by Jimmy Fallon, Alica Keys, Maria Carey & many more!

The photography was shot by Peggy Sirota and designed by an in-house NBCUniversal design team, I had the pleasure of being on. It was launched in March of 2016 and my responsibilities included creating various key art assets, selecting photos and light photo retouching. I was the lead designer for web assets on the NBCUniversal partnership website and the Cannes Lion event space in France. 

Graphic Design  – Production Design
Key Art Creation . Digital & Print Campaign
NBCU Page 2
NBCU DMEXCO Banner 2
NBCU Page 3
NBCU Top Chef
NBCU Wall Art 1
NBCU Wall Art 2
NBCU Wall Art 3
NBCU Wall Art 4
NBCU DMEXCO Banner
Event Space

NBCUniversal Cannes Lions event space reflected the reach redefined campaign with natural airy woods and soft fabrics. I created specs outlining the color palette, furniture inspiration, and wall art placement. I also designed all of the graphics for the event space.

IMG_0159[1]
IMG_0234
7
1detail
IMG_0223
8
IMG_0191
2detail
20160616_133947

More Work

Meal PlanningWarner Bros. Discovery – Food Network

Breaking NewsWarner Bros. Discovery – CNN

Food Network KitchenWarner Bros. Discovery – Food Network

Happy LegsMetro Vein Centers

In the SpotlightNBCUniversal

Say MoreKindra

IllustrationsWarner Bros. Discovery – Food Network

EmailsESPN+