Metro Vein Centers

Happy Legs

Vein, Vein, Go Away.

Creating a memorable, medically trustworthy brand for the future of vein care.

Metro Vein Centers is a vein treatment clinic with locations in three states. They needed to elevate their look and overall presence to match their credibility. I partnered with a design studio, See Sarah Work, to revitalize their entire brand and customer experience. I led the creative vision for the new brand, touching upon everything from the visual direction, product design, photography concepts, and interiors of the medical clinics. During the 3-month-long process of developing the brand, we worked on multiple user testing sessions to validate decisions and worked directly with Metro Vein Centers and their accredited doctors. See Sarah Work's team and I established a one-of-a-kind experience that's inclusive, expressive, approachable, and bold. Our goal was to keep the balance between clinical minimalism and accessible treatment. 

 

Branding – Product Design
Web . Social . Print
New Logo
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Website

The new web experience is patient-focused, trustworthy, and straightforward. A custom blog experience was created for the site, along with illustrations and photography.

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Homepage
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Our Story
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Doctors Page
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Doctor Detail Page
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Blog Detail Page
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Sign Up Page
Before

As you can see – the brand desperately needed a complete change!

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Interactive Quiz

We consulted with their team of doctors to author a ten-step quiz interactive quiz to help patients find out more about their vein health. The quiz has custom interactions & iconography. 

Photography

We had multiple photoshoots for the clinic, establishing a clear brand language. We even took fun headshots of all the doctors & staff!

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Social Media

Metro Vein Centers needed help with social media presence, so I created brand guidelines for their Instagram. I made reusable custom templates in Cava, so non-designers can easily make posts as well. 

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Instagram Campaigns

More Work

Meal PlanningWarner Bros. Discovery – Food Network

Breaking NewsWarner Bros. Discovery – CNN

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Reach RedefinedNBCUniversal

In the SpotlightNBCUniversal

Say MoreKindra

IllustrationsWarner Bros. Discovery – Food Network

EmailsESPN+

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